According to a 2013 study by the Internet security firm Incapsula 61.5% of Internet traffic is non-human. In terms of social media and Twitter in particular it means that quite a lot of the platform users are bots or robots, algorithms created for various reasons, usually for data gathering. If you have been using Twitter […]
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If you are just starting out on Twitter, first think about whether the platform is right for your small business. Are you customers (your prospective customers or your target audience) on Twitter? If they aren’t, you will probably be wasting your time trying to convince them to ‘follow’ you. Twitter is primarily a brand awareness […]
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Brands that have figured out Twitter, are using the platform successfully to build awareness and create a dedicated community, that listens and reacts to their calls to action. To put it simply: Twitter is not a selling tool. In fact today’s consumers hate to be sold to, on any platform – we are confident and […]
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There are plenty of tools out there to make your life on Twitter easier as your following increases. Some of them are free with premium features, others will offer you a free trial for a limited time. We would advise you to weigh the benefits of any service before paying for it. Here […]
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Why would you use Twitter for small business? If after all the previous discussions you are still not convinced whether or not your small business should have a presence on Twitter there’s one thing we can say: you don’t have to be on every social platform. In fact, it would be a waste of resources […]
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Twitter started out as a microblogging site in 2006, although it essentially differs from a blog because it only allows an update that is no longer than 140 characters. Granted, you can still post a rant that is 140 long that is bound to annoy e few people, but wise Twitter users have realised that […]
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Every media outlet is abuzz with the news that Twitter decided to celebrate it’s 8th Birthday with a tool that gives us an opportunity to see (and be embarrassed by) our very first tweet. Other people’s first tweets are there for everyone to see as well. From the absurd to the sublime, here are […]
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