We are often asked: what is it that digital marketing agencies actually do? We think a lot about it and for us it boils down to staying on top of all things digital. If you created a business page on Facebook or Twitter a couple of years ago, used it for a while and then […]
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According to a 2013 study by the Internet security firm Incapsula 61.5% of Internet traffic is non-human. In terms of social media and Twitter in particular it means that quite a lot of the platform users are bots or robots, algorithms created for various reasons, usually for data gathering. If you have been using Twitter […]
Continue readingBack in 1997 marketing guru Tom Peters wrote in the now famous article called ‘The Brand Called You’ : “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To […]
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